ARPU (Average Revenue Per User)
The average amount of revenue generated per subscriber per month, including subscriptions, PPV, tips, and custom content.
ARPU (Average Revenue Per User) measures the average monthly revenue each subscriber generates. It's calculated by dividing total monthly revenue by total active subscribers. ARPU includes all revenue streams: subscriptions, PPV, tips, and custom content.
A high ARPU means you're effectively upselling beyond the base subscription. Top creators achieve ARPU of 2-5x their subscription price through strategic PPV and custom content offerings.
Frequently Asked Questions
How do I calculate my OnlyFans ARPU?
Divide your total monthly revenue by your total active subscriber count. For example, $5,000 revenue ÷ 200 subscribers = $25 ARPU.
What is a good ARPU for OnlyFans?
A good ARPU is 2-3x your subscription price. If your subscription is $10/month, aim for $20-$30 ARPU through PPV, tips, and custom content sales.